I began my professional journey as a Medical Representative with a multinational company in Pakistan while still pursuing my studies. After earning my degree in Computer Science, I followed my passion for creativity and transitioned into the advertising industry as a Graphic Designer. Through dedication, focus, and a clear vision, I steadily progressed in my career, eventually reaching the position of Senior Art Director. With over 20 years of experience in the Saudi Arabian market, I have developed a deep understanding of the region’s creative and business landscape. Today, I am proud to serve as the Chief Operating Officer at Indigo, where I oversee the seamless operation of our creative department, production, and logistics. My goal is to ensure efficient workflows, high-quality outputs, and continuous innovation across all areas of our work.